Thursday, December 18, 2008

Nvidia to Dive in the Netbook Market with Its up Coming Ion Platform

Nvidia finally made its watching and planning for the Netbooks down-to-earth and feasible. Nvidia first planned for ultra slim laptops like Mac Air and released an appropriate GeForce 9400 graphics for Apple’s Air and got good feedback from consumers. So, this time Nvidia has used the combination of this graphics card with Intel’s Atom CPU to make a new graphics platform for Netbooks.

As you know, Atom CPU has be a choice for netbooks to perform basic computing for surfing web, but there was a logical demand for more powerful graphics than the current Intel’s GMA 945 chipset.

Except Intel, no company had tried to take part in this section and bring another alternative so far. But I am happy that Nvidia has found a good solution and it seams this is a good offer for Intel. Already, Nvidia has begun its cooperation with VIA to do something similar with this CPU. Although, Intel is a leading cheap maker in the netbook market and it has far distance with its rivals like VIA, the collaboration with Nvidia will guarantee this distance and will simultaneously satisfy the consumers more and surge to the market the netbooks.

According to Nvidia, Ion graphics platform will improve the graphics and video transcoding performance by10x and will give gaming capabilities to the Atom-based netbooks.

Therefore, the new graphics will help out the netbook to handle the heavy operating system as Vista or the upcoming Windows 7 easily.

Ion will allow the netbooks to get HDMI out port instead of VGA to function high definition content on HD screens meanwhile to keep the same battery life as consumers get on their netbooks today.

Now the important question is that how much will Ion platform raise the price of netbooks? Despite the price of Ion platform is not clear but the company predict that the current prices of netbooks will increase only around u pt $50. So, it is not a big deal in the terms of price but it is a big deal in the terms of graphics 3D performance and battery life.

Well, the prospect of Netbooks or it is better I say the notebooks are becoming much more clear now, don’t you think so? This route turns out that step by step Netbooks will get closer to standard laptops in terms of features and performance while they will influence the market in terms of price too and gradually lower the price of full laptops.


Nvidia expect to launch the graphics platform in the first half of 2009. However before that, it is going to show off it at CES 2009.

Source: Laptop Magazine

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